Most CRM email blasts come from a marketing relay — and leads can tell. The "via mailgun.net" tag, the generic unsubscribe footer, the inbox placement in Promotions. Alliances PRO does it differently: campaigns send from your own mailbox, so leads see the same From line they'd see if you typed the email yourself.
Connect your own sending account
Plug in:
- Gmail / Google Workspace — OAuth, one click
- Microsoft 365 / Outlook — OAuth, one click
- Custom SMTP — for any provider with credentials
Once connected, every campaign you build sends through that mailbox. The From line is your address. The reply lands in your inbox. The unsubscribe header is RFC-compliant but the email looks personal.
Build campaigns inside the CRM
- Pick a segment — filter leads or clients by stage, source, industry, last activity, custom field
- Write the email — rich text, merge fields (first name, org, last interaction), plain-text fallback
- Schedule or send now — staggered send to avoid throttling
- Track — opens, clicks, replies, bounces — per recipient, per campaign
Why "your domain" matters
When you send from a marketing relay's domain:
- Inbox placement suffers — promotional tab or spam
- Reply rates drop — leads suspect a blast
- Domain reputation is the relay's, not yours
When you send from your own mailbox:
- Sent items live in your real Gmail or Outlook
- Replies land in your inbox naturally
- You build sender reputation on your own domain
Who it's for
- Founders writing personal-feeling outreach at modest scale (hundreds, not millions)
- Account managers running re-engagement campaigns on closed-lost or quiet clients
- Service businesses where every email should feel one-to-one even when it's one-to-many
How it fits with the rest of the CRM
- Campaigns target segments built from Leads, Organizations, and Clients.
- Replies log back to the relevant record automatically.
- AI summary picks up campaign threads when generating context.
- Roles and permissions can restrict who can send campaigns.
Volume considerations
This is built for personal-feel volumes (under ~2,000/day per mailbox to stay safe with Gmail/Outlook quotas), not transactional or marketing-blast volumes. If you need to send 50K/day, this is not the right tool. If you need to send 200 highly relevant emails today, it is.
The outcome: campaigns that look and feel like the personal emails you'd send by hand — at the volume you actually need.